KUALA: It is curtain raiser for Communications Asean: The Content Summit (COMMA), a two-day symposium organised and produced by Astro AWANI.

How do we define digital distruptor? The fear of cannibalisation? What holds business head honchos from plunging full throttle into embracing digital transformation?

Or is it the fear of the unknown, especially every media practitioners are embracing this whole wide world of digital realm.

The media and communication industry was the first to be impacted by the ‘digital disruptor’, said IDC for ASEAN Region Managing Director, Sudev Bangah.

Essentially, it is about thinking out of the box.

According to Bangah, it is about seeking for solutions to stay ahead of tech-savvy disruptor, who have remained frugal as they seek solution out of their paradigms.

“They (the media companies) were not able to solve that and ended being extremely competitive with the digital disruptor.

The only way to move forward and create a win-win situation is to get the media companies and the digital disruptor to co-exist.

“As that occur, users will be at the centre of the focus of the organisations as they present fresher and more relevant content,” he added. 

According to the Audit Bureau of Circulations Malaysia, all major local newspapers have recorded huge drops in circulation. 

Harian Metro recorded a drop of 62.5 per cent – from 379,169 copies in 2012 to 142,262 in 2016.

The country’s oldest newspaper, the New Straits Times is steadily embracing the impact with circulation at 41.6 per cent from 93,321 copies at the end of 2012 to 54,490 copies at the end of last year.

Utusan Malaysia and Berita Harian each saw their circulation figures fell by 30 per cent within similar period of time.


This was acknowledge by New Straits Times Press Chief Executive Officer, Datuk Abdul Jalil Abdul Hamid  who said that the digital disruption has affected the circulation and profitability of the company.

In fact he said the company has to stop their print circulation in Sabah and Sarawak as a move to cut costs.



If you’re keen to be part of the digital media camaraderie at COMMA, do register at www.comma.my or walk in to the registration desk at Shangri-La Hotel Kuala Lumpur.

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